Art Director: Paula Dombrow
Designer: Ethan Ross
Designed At: Truth Beauty Now

Select layouts from a 34-page product manual showcasing all of Yarok’s organic hair care beauty products. Conceived as a coffee table book, this manual educates the consumer on the best use of its products as well offering helpful information such as styling tips and ingredient lists. All while re-enforcing Yarok’s commitment to a fresh and holistic lifestyle.

Art Director: Michael Yu
Designer: Ethan Ross
Designed At: Endeavor (formerly WME | IMG)

Brand activation mock-ups for a partnership between Etihad Airways and New York Fashion Week.

Art Director: Michael Yu
Designer: Ethan Ross
Designed At: Endeavor (formerly WME | IMG)

Virtual reality headsets designed in partnership with Budweiser, Google and the NBA. Select Cleveland Cavilers games offered a special where the purchase of two beers came with a cup holder that could be covered into a VR headset. Consumers could then download the Cav’s Mobile App and insert their phone into the headset in order to view exclusive content. Shown is the final product as well as two runner-up concepts. 

Art Director: Jay Cooper
Designer: Ethan Ross
Designed At: AKA New York

Title Treatments designed for various broadway shows. 

Art Director: Bashan Aquart
Designer: Ethan Ross
Designed At: AKA New York

Front of House for A Christmas Story the Musical. In all, fifteen different pieces of signage were designed for the exterior of the theater including: flags, window cards, vinyl graphics and banners. The visuals were meant to evoke scenes from the iconic movie and street level signage provided visitors opportunities for selfies.